![]() ![]() An immediate hit, Mega Bloks had generally large sales in Canada, including a $1 million sale to Toys R Us, and were available almost anywhere in the two markets in 1985. Īt 1984 trade shows, Ritvik showed the Mega Bloks line in the US and Canada. Bertrand ignored friends and advisors, feeling he had two advantages in launching Mega Bloks: he aimed to produce jumbo-sized bricks for toddlers, who Lego bricks were not designed for, and he considered his expertise in injection molding would give him a price advantage. With Lego being the leading construction toy, Bertrand chose to make a similar set. He saw room for growth despite them being an industry staple since the early years of the 20th century when the Batima Block was released in Belgium in 1905. Wanting to expand beyond Canada, Victor Bertrand took an interest in construction block sets. The company had a leading share of the plastic injection molded market by the early 1980s. Ritvik later became a vertically integrated company as it expanded by adding plastic injection molding operations, design operations, tooling manufacturers, and marketing services. RH began by distributing toys made outside Canada and also facilitated contracts between foreign brands and Canadian manufacturers. Ritvik is a portmanteau word based on a combination of Rita and Victor. ![]() In 1967, Victor Bertrand and his wife Rita founded the company as Ritvik Holdings (RH). In 2016, Mega Brands' Bloks was second in worldwide sales (11%) of toy construction building sets. The company distributes a wide range of construction toys, puzzles, and craft-based products. Its other brands include Mega Construx, Mega Puzzles, Board Dudes and Rose Art. Mega Bloks, a line of construction set toys, is its most popular product. and Ritvik Holdings) is a Canadian children's toy company that is currently a wholly owned subsidiary of Mattel. ![]()
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